XRMROI’s strategic and customised campaign management as a service (CMaaS) offering helps
Influence customer purchasing decisions
Monitor usage and engagement and also track response time
Attract new clients as well as maintaining and expanding relationships with current clients.
Increase synchronisation between the online and offline behaviour of customers
Prepare an effective marketing budget plan
How CMaas can benefit your business?
Marketing campaigns can be time-consuming as well as complex to manage, specifically for businesses that require synchronising and accomplishing campaigns across multiple teams and channels. Thus, a campaign management system can aid businesses automate and streamline various tasks involved in planning and implementing marketing campaigns to increase productivity and efficiency.
Traditional marketing was based on up-sell and cross-sell. Conversely, the current marketing strategy is dependent on:
Customer needs and preferences
Fast action to competitor campaigns with captivating offers
Analytically driven ‘test and learn’ approach to fortify customer relationships and ROI
Identifying and executing offer packages that put businesses ahead of their competitors
A few examples of such campaigns include:
Proactive Campaigns to understand customer behaviour
Reactive Campaigns for Reducing customer Dissatisfaction
Planned Campaigns to increase customer satisfaction
Trigger campaigns for Up-Sell / Cross-Sell
Loyalty & retention driven campaigns
Why Choose Us?
Whether you are growing your brand, driving engagement or seeking new customers, we have the right campaign management plan to suit your needs and execute it with accuracy and speed.
Our team will analyse your business in and out, thereby, evaluating your objectives, customers, competition and challenges.
Campaign RoI reports will be provided as part of the service. We will ensure that the campaign management recommendations align with your brand and business goals
Our marketing & product team spend their time planning campaign strategy so that you don’t have to worry about campaign configuration and execution
We have a strong analytical model development capability and can support the client with predictive models to improve marketing campaign effectiveness
We provide end-to-end campaign management support and a one stop solution for complete campaign management